Streamlined Business Practices

The Power of Quality Processes increases efficiency and competitiveness
to Achieve Success.

Our processes are important because they structure and clarify the operations of each client’s account. These processes make sure that day-to-day activities are handled consistently, effectively and efficiently. With our live dashboards, we are able to track current progress and evaluate success which enables us to make rapid changes and improvements. Our process ensures that your business meets its goals and objectives most effectively and efficiently.

Research

Why? Before creating the path to success, we must conduct in-depth research of both your market and your competitors, where they are winning and losing, and where the opportunities lie.

Benchmarking

Start | The second phase is to create a starting point – where are we now, what do your conversion funnel and revenue look like, and how are you performing against your competitors

Strategy

Who/Where/When/What | We then create the all-important north star document that will guide us through every stage of implementation, optimisation and reporting – this is the who, when, where and what.

Planning & Implementation

How | This is the how part of the equation. Our Ad Ops, Technical and content teams will bring your campaign to life and we will officially put our proverbial nuts on the line.

Data Analysis & Reporting

Success | And then it’s all about a single transparent view of how we are doing. Did we hit our KPIs? What do we need to Add, Remove or Change and how can we maintain and improve bottom-line performance?

What To Expect

What are the benefits of conducting research before launching a digital marketing campaign?

Research before a digital marketing launch allows for informed decision-making and a more targeted approach to audience engagement. Additionally, insight into the competitive landscape and past campaign performances help to ensure successful results and optimisation with minimal effort. Researching customer preferences and online habits can increase click-through and conversion rates, saving time and money in the long run.

What is benchmarking?

Benchmarking is the process of using metrics to measure the performance of your business or website against other competitors in the same industry. It is a way of measuring and comparing yourself to other organisations.

How can I measure the success of my Digital Marketing strategy?

Measuring the success of your Digital Marketing strategy is essential to ensure that you are achieving your desired results. Implementing key performance indicators (KPIs) such as website traffic, lead generation, and conversions is critical to tracking the success of your strategy.

What is the most important step in digital marketing planning and implementation?

Setting clear objectives is the first and most crucial step in digital marketing planning and implementation. After setting objectives, you can evaluate current strategies and tactics against these goals and decide which channels to focus your efforts.

How often should digital marketing data be analysed?

Digital marketing data should be analysed regularly to identify trends and uncover insights to inform marketing strategies and decisions. Depending on the digital marketing goals, analysed data can be evaluated and reported daily, weekly, monthly, or annually.