iSurgeon Case Study

Industry: Ophthalmology
Product/Services: Laser eye surgery, ophthalmology, zeiss presbyond, keratoconus, cataract surgery.

Company's background

Located in Edenvale , Johannesburg, iSurgeon strives to provide quality eye care by investing in the latest technology. Dr. Sachin Bawa, a calm and reassuring man who invests in state-of-the-art technology and has a passion for aiding people through his extensive knowledge, has devoted much of his time accumulating tremendous amounts of knowledge in order to become the ophthalmic surgeon he is today. He studied at the local University of Witwatersrand and completed his degree in 2004. Six years later he completed his specialist training. His newly renovated consulting rooms – the Cataract & Laser Vision Clinic, are located in Edenvale, Johannesburg. Like his equipment and methods, he offers a modern and comforting experience. His friendly team is also very competent in communication and understands you may have fears and queries. So, if you are looking for a doctor that wants to improve your quality of life by improving your vision. Dr. Bawa is the surgeon for you.

The problem that the company has to overcome: When the Dr Bawa came to NP Digital he had a few issues, his company did not have a brand identity, he didn’t have a website and he needed people to be familiar with and pick iSurgeon as the go to name for vision correction procedures in Johannesburg and throughout Africa. So he contacted NP Digital to help him


NP Digital employed full scale digital solutions. We created the iSurgeon logo, brand identity kit as well as website. We also created organic and paid media strategies to help increase customer awareness, consideration, conversion, loyalty and advocacy. Some of the highlights from our time together include a total of 55,557 visits to the website in 2022, with a conversion rate of 14.9% compared to an industry benchmark of 3% for the healthcare industry (source: This overachievement is a testament to our highly specific keyword selection based on search intent and other digital marketing techniques that our highly specialised team employs

Target audience: People looking to employ a digital marketing agency for their small business, they may not know much about digital marketing however they have identified that their company needs these services .