Company’s background: The Document Warehouse commenced operation in 1992 as an offsite document storage and record management company based in Johannesburg, South Africa. It expanded its operations internationally in 2006.
The Document Warehouse is a growing business and currently boasts sites in all 9 provinces throughout South Africa and Africa.
The problem: TDW wanted to rank on the search results for their 6 core services both organically and via paid media. TDW wanted audiences to know they provide document storage, shredding, and backup services. They offer both paper document storage and cloud-based storage. This forms the bases of the 11-year working relationship with NP Digital.
Achievements: Overall traffic increased from 45,115 in 2013 to 13,099 in 2022, a 70% change. TDW’s brand keywords have remained on page one of the search results from 2013-present. The keyword: Document Storage has maintained its ranking on the first page of Google since 2013. TDW’s 6 core services rank on the search results as well as their newest business addition (TDW Digital) this keyword was added in 2023(April) it is now ranking in the first position of the search results
Company Overview:
TDW (The Document Warehouse) is a professional document solutions company that specialises in providing organisations with records and information management solutions. Established in 1992 in Johannesburg, South Africa, TDW started as an offsite document storage and record management company. Over the years, it expanded its operations internationally and currently has sites in all nine provinces throughout South Africa and Africa.
Problem Statement:
TDW faced the challenge of improving its search engine rankings for its core services both organically and through paid media. The company aimed to enhance its visibility in search results to attract more potential customers. Specifically, TDW wanted to increase awareness about its document storage, shredding, and backup services, which include both paper document storage and cloud-based storage. To address this issue, TDW sought the expertise of NP Digital, with whom it has a longstanding 11-year working relationship.
Achievements
TDW, in collaboration with NP Digital, achieved significant milestones and demonstrated exceptional growth over the years. From 2013 to 2022, the company experienced a remarkable 70% increase in overall website traffic, rising from 45,115 to 73,099 visitors. This notable growth indicates the success of TDW and NP Digital’s efforts to enhance its digital presence and attract more online users.
One of the key achievements was the consistent ranking of TDW’s brand keywords on the first page of search engine results since 2013. This achievement signifies the strong online visibility of TDW and its ability to maintain a prominent position in search engine rankings over an extended period.
Furthermore, TDW successfully maintained the first-page ranking for the keyword “Document Storage” since 2013. This accomplishment highlights TDW’s expertise in the document storage domain and NP Digital’s ability to stay ahead of competitors in search engine optimisation.
Another noteworthy achievement was the successful inclusion of TDW’s six core services in search engine results. This accomplishment demonstrates the effectiveness of NP Digital’s strategies in promoting TDW’s services and ensuring they appear prominently in search engine listings. Moreover, TDW’s latest addition, TDW Digital, quickly gained visibility in search results after its inclusion in April 2023 and is currently ranking in the first position.
These achievements collectively showcase NP Digitals commitment to enhancing TDW’s digital footprint and its ability to leverage digital media to increase brand awareness and attract potential customers.
Conclusion
TDW, a professional document solutions company, faced the challenge of improving its search engine rankings for its core services. By enlisting the services of NP Digital, TDW achieved remarkable growth, with a 70% increase in overall website traffic from 2013 to 2022. TDW’s brand keywords consistently ranked on the first page of search results, while the keyword “Document Storage” maintained its first-page ranking since 2013. Additionally, TDW successfully integrated its six core services and its newest addition, TDW Digital, into search engine results, further enhancing its online visibility.
By leveraging NP Digital’s digital marketing strategies and expertise, TDW successfully enhanced its digital footprint, attracting companies seeking effective document management solutions. With its strong online presence and commitment to delivering high-quality services, TDW has solidified its position as a leader in the professional document solutions industry.