What We Offer
With decades of experience, our ability to deliver long-term, measurable growth to your business and generate leads is unparalleled. Our services include cutting-edge SEO, Paid Media and Content Marketing strategies that gives your business a nuanced, personalised, and proven SEO and PPC strategy. Our data analysis expertise, SEO industry experience, and commitment to learning sets us apart from other digital marketing agencies.
Here’s how the NP Digital team makes your website work hard for you.
Our strategy is to keep things simple, easy to understand and implement and obvious to measure.
We add layers of complexity as and when required but we don’t do complicated for the sake of it.
We utilise a tried and tested strategic framework to create a bespoke strategy for each of our clients including:
- Digital Transformation Strategy
- Digital Marketing Strategy
- Digital Channel Strategy
- Organic Search Strategy
- Consumer Data Strategy
- Social Media Strategy
- Digital Media Buying Strategy
- Digital Content Strategy
Search Engine Optimisation
We view SEO as an art and a science with 5 distinct pillars:
Relevance (Content) | Creating engaging content that satisfies your audience at each stage of their journey.
Authority (Linking) | Building online authority by establishing an organic authoritative external and internal link structure.
Technology (Technical SEO) | Ensuring that your web properties are always in a state of good hygiene to meet the ever-changing requirements of complex search algorithms.
Data (Reporting) | Delivering accurate and timely performance reporting to measure KPI’s and validate (or change) the search strategy as required.
Platforms (SEO Software) | NP Digital utilises various proprietary and licensed SEO platforms especially in the delivery of enterprise SEO services.
MEDIA PLANNING & BUYING
We provide local and international data driven Digital Media Services, at Scale.
We are certified, skilled, agile and always on with an approach and ecosystem built around consumer centricity, data optimisation and sales conversion.
We have long standing (large) credit lines with all major ad platforms and are able to deliver multi-million rand campaigns on a monthly basis.
Efficiency is driven via audience segmentation and data collection (and use thereof) and clients have access to real-time channel blended reports with built in KPIs and Benchmarks.
Our Media Strategies are Integrated with Above The Line and Activation activities and real time feedback is provided to creative teams on Ad Quality and Audience Engagement.
We have saved our clients over 500M in media spend (so far) which all relates into increased exposure, improved brand equity and bankable bottom line returns.
We take care of all aspects of your Social Media requirements across all platforms including community management, content development and media buying.
Our in-house team of content producers develop, repurpose and curate all forms of content and aside from your regular owned, earned and paid content distribution channels, we also utilise global content distribution platforms to ensure effective content amplification.
DESIGN & DEVELOPMENT
We provide full digital design and development services from websites to Social pages, blogs and Apps. We also work with a specialist development team to deliver bespoke platform design and integration.
DATA & ANALYTICS
We place a huge importance on data.
From custom audiences (CDP’S) to live conversions we colate, analyse and report on the data that matters and provide ongoing insights into what it means and how we can use it to improve our performance.